Spring Festival centres on the first day of the first month of the Chinese calendar, while its preparations and celebrations extend across a longer new-year period. Family reunion, renewal, greetings, ancestor remembrance, community performance and decoration take different forms across regions, ethnic groups and households. Red, gold, New Year prints, paper cuts, lantern craft and door decoration are familiar visual references today. Chinese Color Atlas translates those references into source-aware editorial palettes for branding, packaging and interfaces without presenting any set of HEX values as an official historical Spring Festival palette.
EDITORIAL · editorial Vermilion, gold and warm reds create a festive hierarchy while Moon White preserves reading space; this is a modern editorial pairing.
EDITORIAL · editorial Vermilion, gold and warm reds create a festive hierarchy while Moon White preserves reading space; this is a modern editorial pairing.
EDITORIAL · editorial Vermilion, gold and warm reds create a festive hierarchy while Moon White preserves reading space; this is a modern editorial pairing.
EDITORIAL · editorial Vermilion, gold and warm reds create a festive hierarchy while Moon White preserves reading space; this is a modern editorial pairing.
EDITORIAL · editorial Vermilion, gold and warm reds create a festive hierarchy while Moon White preserves reading space; this is a modern editorial pairing.
New Year Welcome
03 · DESIGN PALETTE
A high-contrast editorial palette for festival branding and packaging.
△ This palette is an editorial design interpretation built from source-aware color records. It is not presented as an official historical palette.
Practices, objects, and motifs
04 · MATERIAL CULTURE
PRACTICE
Homes are cleaned and food and festival supplies are prepared before the new year.
PRACTICE
Families reunite on New Year's Eve and exchange greetings with relatives, friends and elders.
OBJECT / MATERIAL
New Year prints and door decoration
OBJECT / MATERIAL
Lantern craft and festival paper cuts
MOTIF NOTE
Auspicious characters, roundels and window-cut compositions; meanings vary by locality and object.
Use it in a real design task
05 · APPLICATION
Use vermilion for one dominant action or focal panel; reserve gold for rules, type details, or small celebratory accents.
Keep an ivory or Moon White reading field so packaging and interfaces do not become uniformly red.
